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Treats Lunar New Year 2025
Kith Treats welcomes in the Year of the Snake with its annual festive collection celebrating the observance of Lunar New Year.
This year's four-piece apparel collection showcases original graphics influenced by traditional Chinese artwork. Featuring Kith’s Williams III Hoodie, Nelson Crewneck and signature tees, each separate interprets Kith Treats’ Classic logo with illustrative floral patterns. Included as part of the collection is a set of 5 fold-over, gold foil embossed Kith red envelopes, honoring the tradition of gifting red envelopes filled with money to friends and family as a symbol of good fortune for the new year ahead.
The capsule’s centerpiece is a reprisal of a limited edition Kith Mahjong set, featuring custom branded Mahjong tiles, mixed horn dice and multi-color chips encased in premium Kith Monogram Saffiano leather.
Alongside the capsule, Kith Treats has created a Lunar New Year-inspired ice cream and milkshake special showcasing ube—a purple yam beloved in traditional Filipino sweets whose mild, sweet flavor and coconut-like aroma is often used to give color and character to a variety of dessert formats.
The Snake
Vanilla ice cream infused with Golden Grahams, Ube Paste & Coconut Flakes, drizzled with Ube Jam and garnished with Haw Flakes.
The Snake will be available from January 11th through February 2nd at all Kith Treats locations worldwide.
Treats Lunar New Year releases this Saturday, January 11th at 11AM EST/CET at all Kith Treats shops worldwide and on KithTreats.com, CA.Kith.com, EU.Kith.com & the Kith App.