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Nike takes an introspective look at its astonishing history in basketball with the release of the 5 Decades Collection. Each model signifies a different decade, and visually showcases the evolution of Nike's design language and technology from the 1970's to today. The full collection has been executed using premium Vachetta leather with metallic rose gold accents to demonstrate the continued lifecycle of these silhouettes, which began on the court and made their way to the streets.
This limited collection is set to release at the Nike x Kith Shop as a global exclusive on Friday, February 10th. To commemorate this moment, the Nike x Kith Shop has been revamped to match the aesthetic of this premium offering. This includes updates to the physical space, an all-new collectible Kith Treats cereal box accompanied by thematic cereal/ice cream specials, and new collaborative customizable apparel. The apparel is comprised of five co-branded logos that visually exhibit the transformation of Nike basketball, thus running parallel to the 5 Decades message. These logos will be available to print on hoodies, long sleeve and short sleeve tees.
Nike and Kith will be hosting a special launch event on Friday for the unveiling of the updated space, where customers will be able to purchase sneakers from the 5 Decades Collection. This event will be limited to 100 people, and will include a live DJ, refreshments, complimentary Kith Treats, and early access to the collaborative customizable apparel. The 5 Decades Launch Event is on Friday, February 10th, from 7-10PM EST at the Nike x Kith Shop. Registration is now open here.
ACCESS CODE: 644BROADWAY
The Nike 5 Decades Collection will release fully the morning after the launch event, on Saturday, February 11th at the Nike x Kith Shop.
Photography: Nolan Persons