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The West Coast Project is something I have been planning for a long time. Since our East Coast Project released in 2013, there has been a demand for KITH on the other side of the country. California has always been one of my favorite places, and is no doubt the other cultural capital of the United States next to New York City. Both are key cities when it comes to fashion, footwear, and apparel, so its always made sense to me to have a presence in each.
I worked with Asics to revive what I think is one of their best silhouettes - the Gel Sight. This will be the first time this trainer is made available to the public in 23 years. The shape is great, its very comfortable, and I believe it will soon cultivate a strong following. Playing with the two city motif again, the WCP is broken into two themes - Atlantic and Pacific - with Atlantic of course representing NYC and Pacific representing LA.
The Atlantic model is darker to mimic the cold gritty nature of New York. The upper is made from a navy microperforated pigskin suede and features hits of aqua nubuck. The formstripes are tonal 3M, maintaining a subtle but strong approach. The midsole is speckled, with the wind-up heel stabilizer being Carolina blue. The Pacific is lighter, designed to personify Los Angeles's characteristics. The heel wrap is made from Carolina blue nubuck, the quarter panels are made from dark navy waxed leather, and the toe is a microperforated sand-colored nubuck. The aqua formstripes flow from the heel to the toe resembling a wave crashing into shore.
Something very special about both models is that they both feature custom "Just Us" molding on the heel stabilizers, as well as debossed KITH logos on the heel wraps. Both come with "Ronnie Fieg" custom-printed insoles, as well as a second set of French terry sockliners that allow a comfortable barefoot-wear, which ties in perfectly with the overall theme. They are also accompanied by three sets of 3M-woven flat laces.
The Ronnie Fieg x Asics Gel Sight - "Atlantic" and "Pacific" will be available this Friday, February 27, at 11AM EST at KITH Manhattan (644 Broadway), KITH Brooklyn (233 Flatbush Ave), and online at KithNYC.com. Each pair will retail for $180 USD. In-store release will be handled first come, first served.