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Kith x Coca-Cola Season 4 Lookbook
Kith re-envisions it’s longstanding partnership with iconic American Brand Coca-Cola for the fourth time, channeling with it vintage inspiration through a modern lens. After traveling from Miami to Aspen to the Hamptons to Malibu, the duo finds themselves in the tropical paradise of Hawaii. This 105-piece collection is comprised of Men’s and Women’s styles, all of which draw inspiration from Coca-Cola’s Classic archives as well as color palette and lifestyle of the Hawaiian Islands. Hawaii’s eight island’s colors are represented throughout the collection while items such as swimwear and surfboards are a testament to the lifestyle of the locals. Silhouettes in this collection include Varsity Jackets, Denim Truckers, Hoodies, Crewnecks, ¼ Zip Windbreakers, Camp Shirts and Swim trunks.
Partnerships include Mitchell & Ness, who helped craft active inspired tops with custom all-over print Hawaiian inspiration through bottoms and headwear. Orlebar Brown, who created two all-over print men’s swim trunks while Golden Bear returns with an update on the Classic Varsity Jacket, boasting tonal sleeves and split-tone body. Garret Leight offers custom eyewear for this collection while Channel Islands partners with us on a very limited Kith x Coca-Cola surfboard offered in two styles.
This collection is rounded out with a return to the Coca-Cola Converse Chuck Taylor 1970’s. After being debuted as a Friends and Family pair in 2017, this vintage washed blue denim model is now being offered to the public for the first time. Details include Coca-Cola embroidery on the lateral and out-soul of the shoe with a co-branded insole and removable Kith branded patch.
Kith x Coca-Cola releases at Kith’s upcoming Oahu popup shop on August 2nd in-store only. The pop up will release one week ahead of the full launch which occurs on Friday August 9th, at all Kith shops and at 11AM EST on Kith.com.
Photography: Justin Bridges
Styling: Ronnie Fieg
