Kith for NBA All-Star 2026 Campaign

Kith, in celebration of NBA All-Star 2026 in Los Angeles, will launch a vintage-inspired collaboration with the league that pays homage to the 25th anniversary of the 2001 NBA All-Star Game, complete with Hardwood Classics artwork and in-store installations at Kith West Hollywood.

The 2001 NBA All-Star Game is widely regarded as one of the most iconic and exciting moments in All-Star history. Both teams featured extraordinary rosters, with many players going on to become Hall of Famers. Notably, players wore their respective home team uniforms rather than traditional East or West jerseys—a detail that served as a primary source of inspiration for Kith in creating this collaborative collection.

The Kith for NBA All-Star 2026 collection comprises Hardwood Classics logo treatments from a selection of 15 teams (a nod to Kith’s 15th anniversary) represented in the 2001 NBA All-Star Game. Styles include collaborative Kith for NBA apparel, headwear designed in partnership with ‘47, collectible home goods including a partnership with Wilson, two neon signs designed with Yellowpop, outerwear in retro-inspired bodies and leather iterations made in continued collaboration with AVIREX, shirts, and mesh shorts.

The apparel assortment features premium satin bomber jackets with team embroidery, Mesh Leon Shirts that pay homage to the uniforms seen in the 2001 game with corresponding Mesh Shorts, and premium Vintage Tees with printed graphics. Designed in continued collaboration with AVIREX, a hero silhouette from this collection is a premium Leather Bomber Jacket complete with all-over team logo patches, iconic NBA iconography on the back, and Kith All-Star co-branding across the chest.

Designed with Wilson, Kith presents an all-over printed collectible Basketball, featuring painted team artwork and custom packaging. Other commemorative accessories include ceramic mugs, keychains, a plush Los Angeles Lakers Teddy bear, and a printed Tapestry Blanket, completed by an additional collaboration with Yellowpop on two custom LED neon signs dedicated to the Los Angeles Lakers and New York Knicks.

The campaign for this collection stars three icons from the 2001 NBA All-Star Game: Vince Carter, Tracy McGrady, and Latrell Sprewell.

With the NBA All-Star Game taking place in Los Angeles this year, Kith will be hosting an early launch of the collection at the brand’s West Hollywood flagship store on Thursday, February 12th. The collection releases globally on Friday, February 13th at 11 AM in-store, online, and on the Kith App in New York, London, and Paris time zones.