Kith for ASICS Loyalty Exclusive Collection

Kith presents its first Loyalty Exclusive collection of the year, designed to introduce the evolution of our three tiers into new colorways—Molecule to Paragon, Elevation to Quartz, and Vitality to Voyage—celebrating the brand’s 15th anniversary. This first installment features partnerships with ASICS on a range of apparel and footwear as well as headwear with New Era.

Founder, CEO, & Creative Director, Ronnie Fieg wanted to expand the offering of available product to the Members of Kith Loyalty in celebration of Kith’s 15th anniversary, selecting hues from the staple Kith Palette that go beyond the Molecule, Elevation, and Vitality-exclusive products that have defined the Loyalty Program since its inception in January of 2024. 

Loyalty Members can now navigate to the Loyalty Tab on the Kith App to find new Membership Cards and accent colors automatically updated. Currently-held status will not be erased or removed, but simply transferred over to the new name and designated hue. 

To celebrate this occasion and mark the first instance of a new Loyalty Exclusive offering, Kith has partnered with ASICS to introduce Paragon, Quartz, and Voyage iterations of the GEL-KAYANO® 12.1. Reimagined by Kith many times over the years, this assortment differentiates itself with its open mesh upper, transparent TPU overlays in the Paragon, Quartz, and Voyage hues, and details such as the Kith-branded lace loop, Kith Monogrammed insole with Just Us and Loyalty branding, and three total pairs of exclusive laces. As with the mainstay GEL-KAYANO® 12.1, it blends the GEL-KAYANO™ 12 upper with the GEL-NIMBUS™ 17 sole, comprising rearfoot and forefoot GEL® technology and a FLUIDRIDE™ outsole for premium cushioning and shock absorption.

Alongside the footwear collection, Kith and ASICS join forces to debut apparel and headwear exclusive to Loyalty Members, designed in Paragon, Quartz, and Voyage colorways. Shop standouts like the Brixton Track Jacket, Dayton Pullover, and Crew Socks. Lastly, Kith and ASICS alongside longtime partner, New Era are debuting made-to-order cap silhouettes to correspond with the entire Kith for ASICS Loyalty Exclusive offering, complete with tonal embroidered branding. 

Kith completes the offering with made-to-order Classic Logo treatments on Paragon, Quartz, and Voyage iterations of the Nelson Hoodie, Crewneck, and Classic Tee—everything exclusive to Kith Loyalty Members of each specific Tier and below. 

The Kith for ASICS Loyalty Exclusive collection will be available globally on January 12th, exclusively on the Kith App at 11AM in New York, London, and Paris timezones. MADE-TO-ORDER | Kith Loyalty Exclusive styles will be available to order starting at 11 AM on January 12th until January 18th at 11:59 PM, and will require six months for production and delivery.