VANS is a world renown manufacturer of skateboard footwear and apparel founded in 1966 by Paul Van Doren, his brother James, and their partner Gordon Lee. Originally referred to as The Van Doren Rubber Company, it was renamed to VANS in the late 80's, and has since then flourished to becoming a household name known across the world. This "Off The Wall" brand is known for being the lead sponsor for extreme sporting events and various athletes, along with the Vans Warped Tour rock festival, and have shifted themselves to being one of the world's most influential action sport brands, with a primary focus on skateboarding, BMX, and motocross.