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Challenged to construct a nearly indestructible watch, G-SHOCK was launched in 1981 to bring toughness to timepieces. Breaking the conventional wisdom of the day, the brand formed “Project Team Tough” to build a shock-resistant structure that wouldn’t break, even if dropped. Two years later, the first G-SHOCK model was created, and the brand has ceaselessly innovated ever since. Its latest inventions are built to withstand 3 types of gravitational acceleration, offering usability and agility under the harshest conditions.