Kith Treats celebrates National Ice Cream Day with Treats Champions—a three-piece capsule inspired by vintage sports memorabilia.

Each tee combines Kith Treats iconography with timeless retro sports graphics commemorating the Swirl Series Champions. The collection is packaged in a custom cereal-inspired box that includes three of five limited edition Cereal Crew trading cards. Select boxes will include a rare mystery card, which collectors can pair with future Kith Treats trading card releases.

Alongside the release of Treats Champions, Kith Treats has crafted a limited-time menu of ice cream specials showcasing the classic sweet and salty flavor profiles of fan-favorite stadium concessions. Each special is served in a limited edition helmet cup, as a nod to the collectible novelty found at major league sporting events.

The Champ
A vanilla ice cream swirl infused with Cracker Jacks, salted potato chips & Reese’s Puffs cereal, topped with Cracker Jacks and a dash of Maldon Salt.

The MVP
A vanilla ice cream swirl infused with cotton candy sugar & Cap’n Crunch Berries cereal, topped with cotton candy clouds, sprinkled with cotton candy crunch and garnished with blue rock candy.

Treats Champions releases on National Ice Cream Day, Sunday, 7/21 at all Kith Treats shops worldwide and at 11AM EST/CET on KithTreats.com, CA.Kith.com, EU.Kith.com & the Kith App.

The Champ & The MVP specials will be served at all US Kith Treats locations, Tokyo & Toronto beginning Sunday, 7/21 through 8/11 with the limited edition helmet cups available while supplies last.