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Acting as the follow-up to 2013’s highly coveted East Coast Project, KITH ventures to the opposite side of the country for its latest release – the West Coast Project.
This project is divided into two themes – Atlantic and Pacific – with each respective ocean representing New York City and Los Angeles. The Atlantic color palette is composed of darker shades of blue, reminiscent of the cold gritty nature inherent of New York City. The Pacific plays the opposite, featuring bright hues such as sand and Carolina blue to personify Los Angeles’s warm sunny characteristics.
The collection is comprised of new KITH apparel, including the Reverse Frayed Hoody, which features a reverse panel construction. California-stalwart Stampd reprises its role from ECP to deliver new collaborative apparel which demonstrates the parallel evolution experienced by both brands. KITH x Stampd Bomber Jackets and Long Sleeve Baseball Jerseys combine mutual aesthetics shared by both coasts. Accessories are supplied by Stance, another major California-based brand, to fully round out this collection.
The KITH West Coast Project, alongside the Ronnie Fieg x Asics Gel Sight “Atlantic” & “Pacific,” will release this Friday, February 27, at 11AM EST at both of KITH’s New York City locations and online at KithNYC.com.
Photography: Nolan Persons
Styling: Mellany Sanchez