KITH derives inspiration from this year's World Cup in Brazil for its latest offering: the KITH Football Equipment project. Mirroring this sporting event, KITH seeks to bring the US to Brazil through a collection that spans more than just apparel, but encompasses the culture as a whole. Both countries are fully represented with unique product being developed for USA and Brazil. The KITH Football Equipment project came to fruition through proper product execution, as well as the use of strong collaborative efforts. The original apparel finds its foundation in on-pitch athletic wear, while the fit has been reimagined for street-ready wearability. Updated renditions of items such as track pants, jerseys, and windbreakers effortlessly make this transition while retaining their sportswear edge. Footwear remains integral, as two new collaborative Ronnie Fieg x Asics sneakers bolster the collection: the Gel Lyte III USA and GT-2 Brazil. Further broadening the scope of this endeavor, KITH has teamed up with Beats to release an incredibly limited run of #KFE electronics, such as the KITH x Beats Studio Headphones and KITH x Beats Pill 2.0. KITH employed both fresh and familiar partnerships to expertly deliver this pivotal venture. São Paulo-based streetwear/sneaker boutique Cartel 011 plays an essential role in merging the two thresholds, acting as the host of a Brazil pop-up shop, which opens for two weeks starting June 18. The shop features a hallway with cutout galleries exhibiting exclusive KITH product, as well as a wall that displays photographs of all past Ronnie Fieg collaborations with Asics.
KITH Brazil Pop-Up Shop Open: June 18 - July 2 Cartel 011 Rua Artur de Azevedo,
517 Cerqueira Cesar, São Paulo - SP 05404-011,
Stateside release info coming soon.
Videographer: Jonah Schwartz
Styling: Mellany Sanchez