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Kith for BMW 2024

Kith and BMW reunite for the third chapter of their ongoing partnership to create a multifaceted experience and collection that bridges BMW’s past and present through the Kith Kith and BMW reunite for the third chapter of their ongoing partnership to create a multifaceted experience and collection that bridges BMW’s past and present through the Kith lens. This launch will culminate in an exhibition and pop-up at Art Basel Miami 2024.

To honor the legendary motorsport history of BMW M, Kith has redesigned two cars that represent the inception and evolution of the German automotive brand’s timeline. These two cars are the only standalone BMW M models ever created—the BMW M1 and the BMW XM. The BMW M1 debuted in 1978 as the first car ever created by BMW M, while the BMW XM is the first standalone BMW M model since the BMW M1—a distinction that underscores its importance in BMW’s legacy.

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