Launched in 2012, Awake NY captures the unique cultural spirit and sensibility of New York City. Awake NY is a reflection of the diversity that has defined the city's cultural landscape. Simultaneously classic and contemporary, Awake NY evokes both the changing aesthetic vibrancy and timelessness of New York. Awake NY founder and former Supreme brand director Angelo Baque values his city as a cultural juncture. In under a decade, Baque has distinguished Awake NY as a stronghold of contemporary men's streetwear. Collections draw sartorial inspiration from vintage hip hop staples, including classic Polo-inspired pastels and a throwback to early-90s Queens via stylized graphics referencing the Shirt Kings.
  • Awake NY Crown Varsity Jacket - Black
    Awake NY Crown Varsity Jacket - Black
    Awake NY Crown Varsity Jacket
    €650.00 €260.00
  • Awake NY Fleece Floral Jacket - Multi
    Awake NY Fleece Floral Jacket - Multi
    Awake NY Fleece Floral Jacket
    €290.00 €116.00
  • Awake NY Windowpane Mohair Cardigan - Charcoal Multi
    Awake NY Windowpane Mohair Cardigan - Charcoal Multi
    Awake NY Windowpane Mohair Cardigan
    €320.00 €128.00
  • Awake NY Stadium Sweater - Multi
    Awake NY Stadium Sweater - Multi
    Awake NY Stadium Sweater
    €385.00 €154.00
  • Awake NY Argyle Mohair Sweater - Brown Multi
    Awake NY Argyle Mohair Sweater - Brown Multi
    Awake NY Argyle Mohair Sweater
    €320.00 €128.00
  • Awake NY Cable Sweater Vest - Olive Multi
    Awake NY Cable Sweater Vest - Olive Multi
    Awake NY Cable Sweater Vest
    €215.00 €86.00
  • Awake NY Paisley Printed Flannel Shirt - Brown Multi
    Awake NY Paisley Printed Flannel Shirt - Brown Multi
    Awake NY Paisley Printed Flannel Shirt
    €310.00 €124.00
  • Awake NY Paisley Printed Flannel Shirt - Black Multi
    Awake NY Paisley Printed Flannel Shirt - Black Multi
    Awake NY Paisley Printed Flannel Shirt
    €310.00 €124.00
  • Awake NY Crawford Tee - Washed Black
    Awake NY Crawford Tee - Washed Black
    Awake NY Crawford Tee
    €70.00 €28.00
  • Awake NY Star Logo Tee - White
    Awake NY Star Logo Tee - White
    Awake NY Star Logo Tee
    €60.00 €24.00
  • Awake NY Star Logo Tee - Black
    Awake NY Star Logo Tee - Black
    Awake NY Star Logo Tee
    €60.00 €24.00
  • Awake NY Camp Collar Checkerboard Logo Shirt - Black
    Awake NY Camp Collar Checkerboard Logo Shirt
    €144.00 €60.00