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Kith Treats presents Treats Matcha: a collection of two 230 GSM cotton-jersey tees featuring our classic logo reimagined in stylized matcha powder, and an extended menu of matcha-infused confections, releasing Saturday, May 7th.
To develop the new recipes, Kith Treats partnered with Nodoka, a premier Japanese organic matcha tea brand founded in Brooklyn. Carefully crafted to highlight three of Nodoka’s premium-grade matcha flavors, the extended menu features genmaicha, premium matcha and hojicha. Each treat, including a hot chocolate affogato, creamsicle, ice cream sandwich and two infused swirls, was created to bring out the authentic, rich flavors of the Japanese tea leaves.
The Kith Treats x Nodoka specials include:
The Puff, featuring Kith Treats signature vanilla ice cream, Nodoka Genmaicha matcha powder (made from brown rice known for its rich nutty and rice flavor), red bean paste, melted Valrhona white chocolate, maldon salt and a genmaicha-infused drizzle
The Premium, featuring Kith Treats signature vanilla ice cream, Nodoka Premium Matcha powder, Golden Oreos, Rice Krispies, lemon zest and a honey lemon drizzle
The Matcha Creamsicle, made with Kith Treats signature vanilla ice cream, Nodoka Premium Matcha powder and agave
The Hojicha Ice Cream Sandwich, featuring Kith Treats signature vanilla ice cream, Nodoka Hojicha matcha powder (known for its faint sweetness and rich, roasted aroma), crushed cashews and maldon salt
The Matcha Hot Chocolate Affogato, featuring a base of the signature Kith Treats vanilla ice cream infused with Nodoka Premium Matcha and French Toast Crunch, melted Valrhona white chocolate, a premium matcha-infused pour-over and whipped cream, garnished with French Toast Crunch and Nodoka Premium matcha
Each piece from the Treats Matcha collection will come in a custom cereal-inspired box and include a free gift.
Treats Matcha will release Saturday, 5/7, at all Kith Treats shops and online at 11am EST on KithTreats.com and 11am CET on EU.Kith.com. The Treats matcha specials will be available at Kith Treats Paris and all U.S. Kith Treats shops.