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Kith Treats presents Treats Lunar New Year - a three-piece collection that welcomes in the Year of the Rabbit.
The Treats Lunar New Year capsule is comprised of two 230 GSM cotton jersey tees featuring graphics inspired by Year of the Rabbit and a 400 GSM cotton fleece hoodie with a rabbit-themed version of Kith Treats’ classic logo embroidered on the front chest, finished with a ribbed sleeve cuff and waistband.
In the tradition of giving red envelopes filled with money to friends and family, symbolizing good luck for the new year ahead, each piece of apparel comes in cereal box-inspired packaging which includes five red envelopes with Kith branding, embossed in gold foil on the front. A set of 25 Kith red envelopes will also be sold separately for purchase on KithTreats.com, at Kith Treats Paris and at all domestic Kith Treats stores.
Kith Treats Lunar New Year special, The Rabbit, is a vanilla ice cream swirl infused with Frosted Flakes and daan tat, a traditional Chinese egg tart known for its flaky puff pastry shell and golden-yellow custard filling. Also available as a milkshake, The Rabbit is topped with a condensed milk drizzle and garnished with two White Rabbit cream candies, a popular Chinese confection known for its iconic wrapper, milky-vanilla taste, with a soft and chewy texture. The Rabbit is inspired by flavors and desserts enjoyed around the celebration of the Lunar New Year, a time when friends and family are encouraged to indulge in sweets, welcoming good fortune in the year ahead.
Treats Lunar New Year releases globally on Saturday, 1/21 at all Kith locations, 11 AM EST on KithTreats.com and 11 AM CET on EU.Kith.com. The Rabbit will be available at all US Kith Treats locations, Kith Treats Tokyo and Kith Treat Paris through 2/5.