Kith Treats marks the highly anticipated opening of their Los Angeles location with the release of the Cereal Boy capsule, a first look at the brand’s playful new mascot.

Cereal Boy comes to life on a collection of six all over print hoodies and six double-
sided long sleeved tees, available in bold primary colors, and featuring a six inch
embroidered Cereal Boy patch.

Each hoodie also features an all-over print italics Treats logo monogram, and each has a tour-style location list on the back.

The Cereal Boy capsule will be available at all domestic Kith Treats shops on Friday,
2/16, and at 11:00AM that morning on KithTreats.com.