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Rhuigi Villasenor founded Rhude in 2013 with the goal of maintaining efforts of originality by gaining inspiration through his personal life and family history. A brand for the misunderstood and outsiders which procures the rebel essence of Los Angeles, where the brand was created. This initial delivery of the Pre-Spring collection is comprised of printed graphic tees, Swarovski encrusted tees, and hoodies. Shop the full range now at Kith shops and Kith.com.