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Kith Editorial for Puma x Rhude
Los Angeles based designer Rhuigi collaborates with Puma to launch an all new collection of footwear and apparel. “I wanted to celebrate silhouettes that already existed, but amplify that and bring it to an audience that doesn’t necessarily understand the heritage of Puma, while incorporating my own twist,” said Rhuigi at a recent Q and A with Ronnie Fieg at Kith Los Angeles. This footwear portion of this release sees muted tones and faded color palettes that echo the culture of Los Angeles with a vintage look. The apparel sees the addition of prominent RHUDE branding, woven labels and rhinestone appliqué. This apparel and footwear collaboration is now available at all Kith shops and Kith.com.
Photography: Justin Bridges
Styling: Maurice Diallo