Kith has partnered with Puma to introduce the global sports brand's latest performance-inspired lifestyle silhouette - the Tsugi Shinsei. The Tsugi takes sensibilities and functionalities from classic Japanese design and ushers them into a contemporary space. "Tsugi", which translates to "Next" in Japanese, blends technology with tradition, utilizing Puma's innovative Ignite Foam midsole cushioning. This design features a lightweight knit sock upper with a futuristic shield vamp that sits atop a rippled midsole.
Three colors of the Tsugi will be released - a black pair, a triple white pair, and a very limited Kithstrike edition. The Tsugi Kithstrike is limited to 150 pairs worldwide and utilizes a color scheme inspired by vintage aviator jackets, featuring an olive upper with a vibrant orange midsole unit. This colorway will also be accompanied by custom packaging. To launch this special model, we have collaborated with Puma to create a limited run of 50 Kith Treats cereal boxes. Starting tomorrow (Wednesday April 12th), Kith Treats Brooklyn will release these 50 Treats boxes with an all-new Japanese-inspired cereal special. Inside each box is a ticket that guarantees customers the opportunity to purchase this rare colorway on Friday April 14th at our SoHo or Brooklyn shops. There will also be a very limited online release on Friday at an undisclosed time.
All three colorways of the Puma Tsugi Shinsei release this Friday. The Kithstrike version will be available at Kith SoHo, Kith Brooklyn, and Kith.com. The Black and Triple White pairs will be available at Kith SoHo, Kith Brooklyn, Kith Miami, and Kith.com. The Kith Treats x Puma Tsugi boxes release tomorrow morning at Kith Treats Brooklyn. The Puma Tsugi Kithstrike will retail for $120 USD, while the black and triple white pairs will retail at $110 USD.