Kith Women Palette | Core Active Campaign

 Kith Women presents a mainstay activewear collection designed with movement in mind, comprising luxury silhouettes defined by sleek design lines and simple branding, each a part of our staple Kith Women Palette. 

The Kith Women Active program has been a hallmark of the brand for many years, presenting staples such as the Nadia Low Impact Bra, the Lowen Track Jacket, and the Avery Tights seen in different iterations each season. As the Active initiative expands, Kith Women introduces a cohesive Core assortment available year-round, integral to any wardrobe with neutral colorways. This collection is designed to be worn as matching sets or individual pieces to mix-and-match, highlighted by outerwear, tops, bottoms, and rompers, versatile as it is intended to be worn everywhere from coffee meetings to dinners with friends or the Pilates studio. 

Blending harmoniously form and function, materials from this collection offer a sleek, flattering finish in an array of compression options, including both simple lifestyle fabrications and high-impact holds. Explore signature Kith wrinkle nylon utilized on Track Jackets, fine-brushed and peached interlock suitable for workouts of all intensities as well as lifestyle wear, implemented on Sports Bras, Leggings, Biker Shorts, and Rompers, and a soft, compact technical knit displayed on the Ari Active Skort and Active Peyton II Tank. 

Designed for cohesive wear as a set or for mixing and matching, the Kith Women Core Activewear collection features nine staple hues, each evoking a different emotion for different occasions—White, Heather Grey, Kindling, Nocturnal, Terrain, Essence, Battleship, Stadium, and Black. Returning Kith customers will recognize these as our integral brand colorstory, whereas new customers will be welcomed into versatility and ease, finding the perfect hue (or hues) for them. This assortment is also intended to be styled with all existing Kith Women collections and future releases, especially Kith Women Classics and Kith Women Lounge. 

Kith Women Palette | Core Active releases globally on Friday, January 23rd at 11 AM in store, online, and on the Kith App in New York, London, and Paris timezones.