Kith and the National Football League collaborate for the third season in a row, with this season’s collection dedicated to the 35th anniversary of the 1990-1991 Super Bowl Championship won by the New York Giants against the Buffalo Bills and the road to victory along the way. 

The teams featured in this year’s Kith for the NFL: Road to Victory collection include the Chicago Bears, the San Francisco 49ers, the Buffalo Bills, and the New York Giants, representing each playoff victory that resulted in the Giants’ historic 1991 Super Bowl Championship, where they won 20-19. This was the first time the Super Bowl was won by just a single point, and was also the setting of Whitney Houston’s iconic National Anthem performance, cementing its place in sports history forever. 

In partnership with the FOOTBALL GREATS ALLIANCE (FGA), managed by IMG Licensing, this collection features legendary players Mike Ditka, Jim Kelly, Jerry Rice, and Lawrence Taylor, with their namesake and artwork seen across Vintage Tees, Satin Bomber Jackets, and Sweaters. Additionally, more staple Kith silhouettes like the Nelson Sweatpant, the Nelson Rugby Sweater, and the Vintage Hoodie feature 90s-inspired motifs from each team, including custom appliqué patches, intricate embroidery, and printed graphics. 

For the hard goods and equipment assortment, Kith, Riddell, and the NFL present Speed Replica Helmets featuring artwork from the New York Giants, Buffalo Bills, Chicago Bears, and San Francisco 49ers. It is designed to be a collector’s item and not intended for gameplay or use, complete with Kith Monogram detailing and decals exclusive to this collaboration. Additionally, Kith, Wilson, and the NFL have collaborated on a collaborative Giants Football, featuring every year the Giants have won the Super Bowl, made of premium Horween Leather handmade by Wilson’s skilled craftspeople, and a pair of Wide Receiver Gloves, made for performance with all-over Kith Monogramming. 

Kith for the NFL: Road to Victory is completed by headwear made in collaboration with ‘47, featuring styles like the Franchise LS and Trucker Hats made of seasonal fabrics like wool, microsuede, and corduroy. Shop cold-weather silhouettes like the Mia Beanie with embroidered artwork, the Hitch Trucker with all-over artwork, and applique patches. 

Kith for the NFL: Road to Victory releases on Friday, October 10th at select Kith Shops and at 11AM EST/CET on Kith.com, EU.Kith.com, CA.Kith.com, and the Kith App.