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Few things are as nostalgic as the notion of Opposite Day. Legend has it that the observance came to be as a result of a playground ritual in which children asked each other trick questions and then reversed the answers.
The paradox is seen in popular culture from music to movies to television. Kith Treats recognizes the holiday with a step outside of the brand’s comfort zone. The Treats Opposite Day capsule features savory, unconventional ingredient combinations that are not usually seen at a sweets parlor.
Four long-sleeved pocket tees, the collection features puff print graphics depicting ice cream swirls infused with french fries, chicken and waffles, popcorn and potato chips. As always, each piece comes in a custom-designed cereal-inspired box and includes a free gift.
Treats Opposite Day releases Saturday 1/22 at all Kith Treats shops and at 11AM EST on KithTreats.com/11AM CET on EU.Kith.com.